With internet becoming the artery of businesses worldwide, a well-designed website grants you access to the very bloodstream of opportunities. You must make a convincing business case for the customer to buy your products/services through your website and beat their short attention span. If you hold them long enough, they will convert to a business opportunity for you instead of bouncing off your website.
A website is such a large multi-headed entity. So where do you start tackling it from?
In this brief post, we shrink the top insights of all website analytics into 5 hacks to reduce website bounce rate and increase conversions.
1. Website Design:
Understand the usual behavior of your target audience while surfing your website. Tweak the design to make the purchase process intuitive for them. Your Call-to-Action (CTA) buttons and value proposition statements should be bold and visible.
Clean the navigation path by minimizing distractions like popups and other links between the landing page and purchase page. There’s a number to the patience of website visitors: 3 seconds. Keep the loading time under it through page and image optimization to reduce bounce rates.
2. Website content:
Google picks the results to search strings based on keywords. Find the keywords your target audience is most likely to search for and optimize using SEO concepts. Use these high value and high traffic keywords often without compromising the meaning of the content.
Improve readability and quality of the content by trimming large chunks or paragraphs. Use proper headings and subheadings and avoid multiple single – line paragraphs. Understand the language capability of the target audience to write content that will appeal to them to increase conversions. Use brand storytelling to tell the target audience that you share their concerns and ideals. Keep updating the blog content (if any) regularly with fresh content.
3. Consistent Messaging:
You need to attract the intended visitors or other people who misunderstand your ambiguous messaging may visit your website, feel cheated and bounce off. Choose the correct keywords that connects the target audience to your products. The tone and offering of your website, advertisements and other marketing material should make the same promise or else you will confuse the visitor. This also helps you brand coherently. To reduce bounce rate, make sure you are making the right promises and delivering to them.
People are increasingly using smartphones to browse the sites. Focus on making your website mobile-friendly. Experiment with how the content fits on a mobile screen and how the placement changes. Short sentences and paragraphs with optimized images will help increase conversions.
5. Meta descriptions:
Meta description seems like a small detail in the grand scheme of reducing bounce rate. These are HTML attributes which convey to the search engine what your website/page is about. This is the text snippet that displays under the headings of Google search results. It helps the user decide whether they should invest time on your page. Use these 160 – 232 (optimum) characters wisely to introduce your services and engage the customer.