A Home Page is the window that gives the visitor a view of your value, services and commitment to them. As the face of your online presence, it is tasked with retaining the visitors long enough to visit the relevant landing pages and convert to customers. It walks a tightrope of remaining clutter-free and also providing links to all the information they need. Sounds dicey, we know. That’s why we prepared a list of the things that should absolutely go on your Home Page to keep the visitors hooked. Narrowing down elements on a Home Page makes it easier to keep it organized.
1.Value proposition: People often talk about the Headline and Sub-headline on a Home Page. But they never explain what this headline should say. These two lines are exclusively reserved for value proposition. It is the section where you tell the visitor:
- What you do.
- How is it useful to them.
- How do you differentiate yourself from the competition.
Most people forget to explain what special value they bring to the table. The trick is to focus on these three points as precisely and clearly as possible. While humor and punny language does attract the visitors, it fails if your business is not clearly conveyed on the Home Page. So the priorities are to:
- Keep the value proposition short.
- Keep it clear and easily comprehensible.
2. Call-To-Action: Most businesses that provide services have a broad-level CTA to book a consultation or get a quotation on the service on the Home Page . Product companies offer a purchase link to their top product. A CTA helps convert visitors quickly to clients Or some visitors simply go through the first few steps of purchase process to understand more about the product/service.
A CTA button should have an actionable text preferably in first person. For eg: Get Started or Show me More etc.. A direct command makes the user more likely to click on it.
3. Products/Services Brief: The Home Page of successful businesses have content blocks where they introduce their products/services briefly to the visitor. To make the Home Page more structured, this could be a sliding panel which zooms through various images with product information and CTA buttons. Another way is to have a list of products/services with short descriptions in a neat format. If you offer a lot of services, classify them into broader categories and then link them to specific landing pages with information on the sub-services.
4. Navigation: Although you have separate Landing pages for each service, the gateway to all of them is the Home Page. This page contains the links to all the main landing pages on your website. As with the previous point if your website is extensive, divide the links into broad categories and then provide deeper navigation on those pages.
The Navigation menu should be clearly visible on the top or the left side of the page. Make sure that the Navigation is simple and intuitive instead of making the readers wonder where they need to go for a particular piece of information.
5. Main Picture/Video: It’s the prettiest thing on your Home Page. The Headline or the Sub-headline usually go on and around this main graphic. Most websites go for pictures which speaks of some value they share with the customers. But lately, a lot of people put up a small video that plays in a loop and introduces the top product.
A point to note here is that the picture/video should be sufficiently high-resolution. This tells the user that you are a sophisticated firm that invested in good web design. To speed up the website load time and reduce bounce rates, use an image optimizer that compresses the image to an optimized size for quality viewing on a mobile device.
6. Social Testimony: Social Approval means a lot to us as humans. Seeing proof of other satisfied customers motivates the visitors to buy from you. These include unfiltered reviews which can be posted directly from your website or an ecommerce website where your products are available. Putting up quotes from influential associates also cements the faith of visitors in your products/services.
You may also post crests of awards and certifications, trust seals or statistics to show how other businesses or authorities have invested their trust in you.
7. Subscriptions: Many visitors that land on the Home Page without the intention of purchasing from you but they might want to stay interested in your business. A page to sign up for subscription helps with them stay updated on the latest developments from your end. This also ensures that you constantly reach them with resources and info about latest products and create a loyal potential customer base.
8. Contact Information: If Home Page generates enough interest about your products/services within the visitor pool, they might be interested to talk to a human representative. Contact information makes them feel like you are one step away from them. Most websites either put contact information in the footer or have Chat Bots to help the potential customers.